KUJO BEAT DOWN
A cover designed without being asked.
Ren is a British musician whose song Sick Boi disappeared from streaming platforms following a dispute with Kujo. Ren responded with patience. Then he stopped being patient.
Nobody asked for a cover. Just a story that needed a visual response.
The concept lives in the hands.
Two fingers, the universal sign of peace and love, two attempts at resolution. One middle finger, the final act of revenge.
The blur was not an accident. Ren lives with a condition that causes his hands to tremble. Present for those who know, invisible to those who don't.
The type was drawn, not set. Deliberately rough and angry.
The word DOWN tilts with it. Kujo's failure, made visible.
Red for rage. Blue for everything that came before it.
No brief. No client. Made because the story deserved a cover and nobody else was going to make one.
The full process, unedited.
MEXICO SURF TEAM
Where the sarape meets the sea.
The Mexican Federation of Surfing invited the public to design the national team kit. Anyone could enter.
For a Mexican who surfs, not participating was never an option.
Foreigners don't just recognise the Sarape de Teocaltiche. They're drawn to it. It had become one of those rare objects the world uses to understand Mexico.
The other half was simpler. Without waves, surfing doesn't exist.
Sarape stripes became wave forms. Green, white, and red, the flag without stating it directly.
One pattern. One nation. Every piece of kit connected by the same gesture.
The words are the same on every garment: Hecho en México (Made in Mexico). Because becoming a surfer here means fighting for every wave, every resource, every opportunity.
Out of an open national call, this proposal reached the final five.