GALAXY RACER BRAND REFRESH
Galaxy Racer is one of the fastest-growing esports, gaming and lifestyle organizations globally, headquartered in Dubai, with market presence in Middle East, Southeast Asia, and Europe. There was a lack of consistency between all GXR accounts, plus the brand was starting to look old even though it was mainly inspired by the 80’s. The solution was to give a completely refresh to the brand without loosing the 80’s nostalgia but also looking cutting edge.