GUILD ESPORTS
Visual Brand Identity
![Guild Esports Logo](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/a87df90b-95c7-4b9f-a55c-10ccbde46525_rw_600.jpg?h=bc327ffca7a4d870865c76da11f954c0)
Guild Esports is an esports organization headquartered in London and co-owned by David Beckham.
The challenge was to develop a visual brand identity that complements Fergus Purcell's logos and embraces a new level of excellence in competitive gaming and entertainment.
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/a573613d-bf6a-4344-9fb1-e1918139a1d6_rw_1200.gif?h=0e53100881e95aa08e579110890fc77a)
Social media is a crucial component of building a legacy in the industry of esports, which requires a higher standard in order to stand out.
To achieve this, custom illustrations, trademark imagery, and rough textures used alongside a thick font and a minimal secondary font elevate the graphic to a premium level. An innovative approach that the esports scene hasn’t seen on a large scale.
![Guild Esports Cover Image](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/06f1c2be-9e48-4318-8256-587ceec61827_rw_1200.jpg?h=8db103bf4d8c4b96a2dc23c6e549f459)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/53d248a3-0eda-4e6f-9c96-e67c3ddee039_rw_1200.jpg?h=f6ce15f32b8558fece29a49985b9f847)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/c51e98a8-48c2-4524-809d-1f37b622d116_rw_600.jpg?h=6f02f443687deb12a92db1393b857b02)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/da1fc7bc-8eb0-44f3-94f4-dba343bc5c03_rw_600.jpg?h=b3cd7bb3110e7ad5233aac251b2d9cd0)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/9c356062-ccf4-400f-95b0-e81b5f70c5a1_rw_1200.jpg?h=a209cc2e9313813f9e74f59d5fabba9d)
Stream Events
The look and feel of every event need to be unique, while always following our brand guidelines, here are some examples.
![Tom Grennam Guild Esports Event Streaming Graphic](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/22b0a7ee-36c3-4ef7-9c38-af7f8efd698f_rw_1200.jpg?h=5c684ef865bd5c7b6de041653e2e6c4b)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/5a48e8df-ab2b-4dbc-94fb-d13d9b7e0c85_rw_600.jpg?h=3c423d841b51f58aa430d6757e181904)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/8ff3d7c8-1a6f-4f75-bc48-b2336ce89910_rw_600.jpg?h=f42280eea2eb60b97c52ef653402c371)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/f11b6c4a-bcc2-4f28-8e75-61d66f9c8727_rw_600.jpg?h=c8a82d5c45f73256990d8ec1bafe5ffd)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/29508cfd-f908-4d43-ab29-b69b80394220_rw_1200.jpg?h=7f35c6ff591b99c764c9629bb3710321)
![Guild Esports Rocket League The Grid Match Day Graphic](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/9c1e2b92-cecd-45fc-aa97-75e84fe79d7b_rw_1200.jpg?h=3ec47184c3cf0a198a72f2f29d422c63)
Extras
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/bee5bbe7-ec27-4c68-99c1-f2316100f730_rw_1200.jpg?h=a808e7146b07d6e8e953e642081397a0)
![](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/a2fdb529-a044-427c-87bd-88500c7dd8a9_rw_600.jpg?h=a2f4666c7e46c522f7cff3fb2d419e13)
![HEN Fortnite Guild Esports Cover Image Twitter Twitch Graphic](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/08ca9d16-acc3-41d4-b827-98e9f121cfa8_rw_1200.jpg?h=bc83ab2578b37957a02cba9e05d8cf59)
![Tayson Fortnite Guild Esports Cover Image Twitter Twitch Graphic](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/74a7c267-602a-4c25-aaca-2f2b7a552ed2_rw_1200.jpg?h=d09908fe2b053000208b87c7de2b9d88)
Brand Identity Elements
![Guild Esports Brand Identity](https://cdn.myportfolio.com/be490c49-dbd9-4cb6-8686-ad5be800539c/16ee7013-d87b-4563-92ca-6fd686dec313_rw_3840.jpg?h=6b72ec9869298f8febc722f775b9f52b)